Jozef Lenders majored in broadcast communications at Miami Dade College and began his career as a radio personaility and announcer. Moonlighting as a studio engineer in the disco era, Joe met many music industry executives and artists that encouraged him to try his hand at making music videos. The first time Joe was handed a movie camera he knew his future was in film.

In the 80's Joe moved to Florida's safer and cleaner West coast . There he formed 21st Century Video, one of the areas first video production companies. In 1984 Joe joined the executive staff at WFTX-TV and helped build the areas first independent TV station.

1n 1988 Joe was recruited by TotalREACH, Inc. to start a new cable advertising company. A substantial cash bonus allowed Joe to start a new venture, VIDEX Corporation in 1989. VIDEX was a multi-faceted corporation creating 3D Animation, vdeo and film productions. 

In 1997 Joe sold his company to National Media Services, Inc. and accepted a position as Vice President and Creative Services Director.

In 2004 Joe left National Media Services and formed 1Pro Media, Inc. a film & video production company. 1Pro Media, Inc. also broadcasts a government subsidized cable television station, Cape TV channel 14. Joe is also the Managing Director of Gulfcoast Film Partners, LLC a motion picture development and investment corporation.